If you've developed a software product how do you market it the best?

Well you've to develop a website, and get visitors to come there, in the old days people would've a website with lots of wording in it, and hardly a screen shot or two, why? well bandwidth was extremely expensive, and most shared hosting plans gave you peanuts in bandwidth so you fill up your website with text and hope people will buy from the words, or better yet try a trial version and will be impressed with it.

Now a days the number of products coming into market is an order of magnitude larger than it had been before, and consumers are getting bombarded with a lot more information than ever before, so if you've developed a good product, and have managed to get the consumer to your website, how do you get them to make a decision before they jump off to the next cool thing.

One thing increasingly popular is a flash based demo, more than the screen shots. Screen shot images only get so much information across, whereas a demo can get a lot more within a short time.

With software like Camtasia Studio its increasingly easy to create a working demo, but there are certain things you still need to do to create a great demo, which are?

1. Script
2. Script
3. Script
4. Rehearsal

Yes you need to script the demo, remember a demo is a production much like a movie, music or a speech and you need to get the best impression across in the shortest time possible. The shortest time also works to your additional benefit by using lesser bandwidth overall.

You need detailed script not just an empty steps. For the second SnapConfig demo here are some of the steps that I wrote and practiced over and over to create the demo

Create New xml file
add stuff from example xml
Comment UnComment nodes
Save xml file

Create New Registry file
Add values
add to manage
copy file path
setup a command regedit /s
run command
Show RegEdit

Create new ini file
add stuff from example
change comment string

With the script I also created files where I would copy certain texts like the xml block that I copy into a comment field or the name of registry keys. I also setup all my applications like RegEdit and explorer to dimensions of the demo, and I made sure a single click on taskbar or Alt+Tab would get me right where I wanted.

In the end I think those steps have created a much concise demo which shows a lot of stuff in a short time and hopefully you can do the same with your product demo.